The story of your startup. As it deserves to be told.

Dedicated entrepreneurs and original products are worth speaking up about.

However, it is not always easy to identify your story as a startup. This is where our PR Connect program comes in. We can help you talk in accordance with your values. To team members, customers, and to the rest of the world. It is important to find your tone of voice early on.

The program is targeted to assist you with these main areas:

Proactive communication or turbulent winds? If you have a product launch on the way or exciting recruitment news, we will help you push it on both digital platforms and old school written press.

Brand Story Development
Really fleshing out what your startup’s purpose is. If you cannot say it clearly, others will not understand or pay attention to it.

Internal Communications
It matters how you address your team, because words – whether written or spoken – create your culture. From onboarding kits to Slack etiquette, we got you covered.

You'll meet

PR Connect is a partnership between Copenhagen Fintech Lab and our PR Connect Partners:

With a proactive approach to business communication PressConnect has specialised in connecting business’ and media. With more than 20 years of experience with strategic communication, we bring to the table a unique knowhow on financial Public Relations, Issues Management, Media Analysis, Public Affairs and Networking.

PressConnect will be at the Lab once a month for 4 hours offering verbal advice free of charge. If problem solving is needed outside these hours, the team will invoice you per applicable rates.


MediaGroup Worldwide
How is your website presence and performance online – do you reach your target audience?

MediaGroup Worldwide is a data driven, research-based performance agency focused on high net worth audiences. A truly international agency, MediaGroup’s head office is in Switzerland, with a presence in Copenhagen, Amsterdam, Warsaw, London and Hong Kong.

We offer a free "audit" of your online performance and analyze how to optimize your online presence. Similarly, we analyze which media channels should be used to ensure the most relevant leads / visitors to your website.



Rasmus Bruun, founder and owner of LIAM AGENCY, have primarily worked for start-up businesses. The mindset of making every minute count and covering multiple roles is inherent to LIAM AGENCY as well as providing a great return of interest. LIAM AGENCY is a start-up itself and offer performance based PR solutions.

LIAM AGENCY understands start-ups and are excited to see them flourish and help them to receive press coverage in relevant media in order to create growth.



bySennels specializes in Communication, Branding, PR, Crisis Management and Leadership Strategy for both corporate clients as well as start-ups.

bySennels operates by having a large network of specialists at their disposal, each with their own field of expertise. Christopher, who previously have been working for start-ups and therefore knows the environment and what it takes to take on the specific communication needs and challenges that the start-ups face, will be representing bySennels at Copenhagen FinTech Lab.

Christopher, whom you can meet at the Lab once a month for 3 hours, will offer you free of charge verbal advice on your communication puzzles – Everything from how LinkedIn can be used to position you and the company towards potential new investors, why a well-planned PR campaign can get you the right attention from your most important stakeholders to why knowing your story and your purpose, the reason for doing what you do, is important when you communicate to the outside world. If further hands-on help is needed, Christopher will invoice you per applicable rates.