The story of your startup. As it deserves to be told.

Dedicated entrepreneurs and original products are worth speaking up about.

However, it is not always easy to identify your story as a startup. This is where our PR Connect program comes in. We can help you talk in accordance with your values. To team members, customers, and to the rest of the world. It is important to find your tone of voice early on.

The program is targeted to assist you with these main areas:

Proactive communication or turbulent winds? If you have a product launch on the way or exciting recruitment news, we will help you push it on both digital platforms and old school written press.

Brand Story Development
Really fleshing out what your startup’s purpose is. If you cannot say it clearly, others will not understand or pay attention to it.

Internal Communications
It matters how you address your team, because words – whether written or spoken – create your culture. From onboarding kits to Slack etiquette, we got you covered.

You'll meet

PR Connect is a partnership between Copenhagen Fintech Lab and our PR Connect Partners:

With a proactive approach to business communication, DIVITO is a collaboration between the experienced advisors Michael Kristiansen (Kristiansen+Partners) and Morten Jeppesen (PressConnect). Together they bring to the table unique knowhow with their many years of experience advising CEOs to organizations on financial public affairs, public relations and media issues.

DIVITO will be at the Lab once a month for 4 hours offering verbal advice free of charge. If problem-solving is needed outside these hours, the team will invoice you per applicable rates.
Contact info: or

Esther Dora Rado
Esther Dora Rado is a Danish entrepreneur and CEO in the company, Corporate Communications, who's speciality is developing and executing communications and branding strategies.
Esther is a specialist in corporate branding, purpose finding and corporate communications which she furthermore teaches at CBS for candidates in service management.
Esther is a board member in Board Assure A/S, is an author and blogs on Danish business news Børsen on business, politics and corporate branding.

Ask Esther for advise with regards to: Communications, PR, brand story, purpose, launching and investor and other stakeholder communications management.

Corporate Communications: