Price psychology: How to set higher prices and get happier customers

Get a CRASH COURSE in pricing and the psychology of value by the two Harvard educated authors, Sally Khallash and Ulrik Lehrskov-Schmidt.

Sally Khallash, founder of Behavioural Strategy.
Ulrik Lehrskov-Schmidt, Partner at Behavioural Strategy.

Behavioural Strategy is a new type of management consultancy combining behavioural economics with strategy and business. We are firmly grounded in academia and experimental science, employing a and a mixed methods approach derived from psychology, economics, management studies and anthropology to solve persistent problems.

Sally and Ulrik will do a LIVE CASE FROM STAGE and will happily answer any question you might have about how to price your products and services.

The event has it’s starting point in the duo’s new book, “Price Psychology”, published at Djøf.

Registration: Send an email to (maximum of 45 participants)


Thursday 12th of April 2018


16:00 - 17:30


Copenhagen Fintech Lab


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