Exploring Fintech Media Strategies w. The Fintech Times
Let’s explore the fintech media landscape, talk PR and media strategies for fintech startups.
There is no shortage of headlines on funding rounds, IPO’s and exits. But what is the way to go, if you are a rising company and want your value propositions to truly stand out?
Section 1: A paper tailored to the fintech entrepreneur
The Fintech Times is the world’s first and only newspaper dedicated to fintech. Co-founder and Editor Katia Lang will explain why she decided to make a physical newspaper in a digital age. And how they position themselves as a unique voice next to big competitors such as Financial Times and Monocle.
Section 2: How to tell your startup's story
For the second section of the event, Katia Lang is joined by Christian Grønning, Director with Geelmuyden Kiese, Scandinavia’s largest communications agency. He will talk about why fintech startups should spend time defining a compelling narrative from the outset. By pulling apart recent media coverage, he will also identify
how startups break through with their stories to journalists and editors.
The talks are kindly moderated by Johan Vardrup, Head of Communications at Rainmaking.
Thursday 12th of January 2017
16:30 - 18:30
Copenhagen Fintech Lab
Applebys Plads 7, 1411 Copenhagen